Chase the Algorithm
There is no magic solution, and it's no secret formula to reach the number 1 ranking in Google quickly in any competition without spam Google.
Legitimate earned a high position in the search engines takes a lot of hard work.
There are tricks and less about the tactics used by some better than others to fight against Google Panda, for example, but there are no big secrets (no "white hat" secrets anyway). This is not a wise strategy, however, and creative solutions found opportunities to be discovered by research niche. If Google sees a strategy the results ... it will generally be "with guidelines" and something that can be punished for - so beware in the latest fashion, jumping. The biggest advantage that each vendor has on the other is the experience and the resources. Do you know what is not and hurts your site, which is often more valuable than knowing what to give an impulse of short duration? Going to the top of Google is a relatively easy process. One that is constantly evolving. Professional SEO is more a collection of skills, methods, and techniques. It is more a way of doing things, a spell of a magnitude.
After more than a decade of practice and the use of real campaigns, I always try to bring it a cost-effective process to its simplest and most.
I think it's easy to do things.
Good text, simple navigation structure, quality links. To be relevant and reputable takes time, effort and happiness, just like everything in the real world, and that is the way Google likes it.
If a company promises a guaranteed ranking and has a strategy in the bombardment, pay attention.
I would check it does not violate the Google policies.
Should we continue the algorithm?
Search Engine
You may not be surprised to learn that I was a little obsessed with the Google algorithm last year. While many SEO and business owners share that obsession, have other issues like, "Why not stop Google chasing and focusing on" real "marketing?" It's a good question and I think that's fair.The algorithm is an essential part A well-rounded online marketing campaign in 2013.
The companies remain at risk
In the last two years, the day of Panda and Penguin updates have hit hard. For some people, they beat very real and personal way. I've seen small entrepreneurs lose everything, including their homes. I'm not here to judge Google - I understand your reasoning and also some support from him. Perhaps more than that, I am trying to be realistic about the goals and motivations of Google. When I choose a site, however, I was in the trenches with small companies to give too long now. If the information, you can lose everything, help to avoid, then I would like you to have this information.
Crime Defense + = Victory
It has been a great boost for the marketing content and the rest of the world #RCS ("Real Company Sh * t", as coined by Wil Reynolds). I am 100% for this movement. I believe in the marketing content and a real brand and a product that people want to develop. It is an implication, however, that we must decide one or the other - or we are glad that we market or rather pursue. For me, it is like saying that your team can only play offensive or defensive. You can have the best career statistics and go in the league, but you will overwrite if you leave the field blank when the other team has the ball.
I would like to diversify through Google, if you have 60% more of your organic Google search queries, you can lose everything. You need to think more about marketing, but you also need to protect yourself. If #RCS is your offense, then understanding the algorithm is your defense. You can have both.
People want to know clearly
When we began to build the history of the algorithm, it was honest out of curiosity more than anything else. I knew people who would be interested, but I was surprised by the answer. Here is a graph (unique page views) for 2012 to the end of October:
Note that the site was launched in 2011. The first peak was Penguin, but the interest and traffic have not just stopped - they have increased. The site has been exceeded the mark by a page of 250K in October and continues to grow stronger. We are in the pursuit of the algorithm of every piece of data I have said you want to us.
The big questions picture
Do you know how we traditionally measure to update the algorithms? We use a metric panic called aggregate. If enough webmasters wake up, you will see their ranking changes and panic, we know that it probably had an update. Unfortunately, this is not really a joke.
I find that the most difficult problem in research is probably "what is normal? - If we can not understand what a normal day, we will never be able to identify an unusual day.The research is a very dynamic environment, The separation of the algorithm certain actions (eg penalties and filters), competitive changes, our own SEO efforts and seasonality is incredibly difficult.The more we know the algorithm, the better we can understand how our own data in the big picture fit.
Speculation is the order of the day
It's wrong, the algorithm continues, and we see it every day. The wrong way is, something has changed, panic to notice, and start building a bunker, while chirping like Google to collect your kidneys while you sleep when you leave a hangout + Google open. In each series, we have all our favorite theories, but they are rarely tested. I would like us to see the continuation of the algorithm in the pursuit, and that is methodical to collect data and ask questions that can be answered with the data.
Transparency is the new black
Transparency is in fashion, and Google publishes a lot of information to the public in 2012 Tweets about the impact of the application on their monthly benchmarks search quality. Although I believe that these public statements are Google in real-time and trouble, and I do not think they intentionally deceive us, I think we need to be careful as we look to take these "gifts". Monthly highlights are full of information, but in the form of statements such as:
# 84394. ["Quality of the page" of the project] This version helped you find more quality content from reliable sources.
We know this update is particularly important because it has an identification number and a code name. Unfortunately, it can basically translate this:
# 90210 [Project "Turkey Giblets"] We have done better things.
... And you would have learned as much as you did with the original. I do not criticize Google's intention because I honestly do not know what its purpose. But I'm worried. I am afraid that we are so happy to dig this information we have to stop our own data. If you want to play the wizard, this is your business. I would stay the curtain.
Google is also controlling
It's a little out there and goes far beyond SEO. Depending on who you ask, Google can control 80% of the search engine market. The research is not just a new pizzeria to find or even find customers for your business. Research is our gateway to the greatest archive of human knowledge we have ever had - the Internet. No social page accepts a complete exploration of the web. Only the major search engines and Google can get 4 out of 5 this search. Google will make the configuration at present the way we work, how to get on the road to play and even thinking, and $ 40 billion a year more. I am not a conspiracy theorist, but I think that we have to fight for all the transparency we can get. There is too much at stake when we leave the algorithm in a black box.
Be careful there
There is a fine line between healthy skepticism and paranoia. I hope that the lessons learned by some of us by tracking the algorithm can get you a little better at night and do the work you need to do. If you see me at a conference and say, "I kept the algorithm chasing and my business grew!", I will "Congratulations!" Say and they buy him a beer. Until then, keep your eyes open and we will continue to do what we do.
Algorithm Beware of pseudo
Pseudoscience is a statement, a belief or practice that is considered a science, but that is neither hurt correct scientific methodology ...
Beware of people having fun with science to try. This is not a science when Google controls "laws" and change at will.
You see, I always thought about optimization was:
· Looking at the Google rankings overnight,
· Search for a keyword
· Explanations on the performance evaluation of your pages and others (if not in a controlled environment)
· Put the relevant and appropriate words that you want to rank on the pages
· Put words in the links to the pages you want to rank for
· Understand what you put in your title, it's what you rank better
· How to get other sites links that show you
· Get real quality that will last from sites that are reliable enough
· Publication of much, much more content
· Focus on the long tail of the search!
· Understand that it is time to take all these contests to beat
· I have always hoped to get a compromised website:
· Always have too many links with the same anchor text that points to a page
· Keywords fill a page
Also, try to manipulate Google on a website
· Creating a "frustrating user experience."
· Go to Algorithm
· Get links that you should not have
· Links to buy
Not that all is punished automatically all the time.
I've always believed that I did not understand mathematics or science from Google that many, want to understand what the Google engineers want.
The biggest challenge today is to get websites to trust you, but the rewards are worth it.
To do this, you might want to invest in a marketable salary, or compelling advantages party (which is to pay for links is not just that someone else can pay for more). Purchasing links to improve the rankings of work, but this is probably the construction technique of the most hated link when it comes to the Google spam team.
I was very curious about the science of optimization, I studied what I could, but it gave me a little dissatisfied. I learned that building relationships, creating a lot of decent content and learning how to monetize these content better (without substantial interruption, Google TOS) would have been the most useful use of my time.
Better and faster to do everything that would be good.
There are many problems with blogs, including myself.
Disinformation is obvious. Rare results are not conclusive or applications are 100% correct. Even if you think that a theory contains water at a certain level. I'm trying to update the old messages with new information if I think the page is only meaningful, with accurate data.
Keep in mind that most of what you read or how Google is working on a third opinion, and how in any other area of knowledge, the "facts" can change to a better understanding in time or with a different perspective.
