Continued development of SEO

Continued development of SEO

The "keyword is not provided" incident is another example of Google HARDER in the organic search results ranking - a change to "users" that seems to have the greatest impact on "marketing" outside the Google ecosystem - yes - the search engine optimizer.

Now, the consultants should focus on the page (summary, I know), rather than focusing on keywords only when optimizing a web page for Google. Today, there are many tools from third-party providers that help in search keywords, but most of us do not have the kind of keywords that we have access to earlier.

Comes to your text content on the pages and keywords in external and internal links right keyword research is important because finally get a website to the top of Google. Overall, Google uses these signals to determine where the file is when it is ever categorized.

There is no magic ball on this.

At any time, your website is likely to provide the influence of an algorithmic filter (eg Google Panda and Google Penguin) designed to keep spam sites under control and provide relevant results and high quality to the human visitor.

One filter can be to keep one page in the SERPs while another filter is pushing another page. They may have bad content, but excellent great content, but a very bad tech inbound links, or vice versa. They can technical organization.

Try to determine the reasons why Google does not "calculate" a higher specific page, the competition; The answer is usually on the page or the backlinks on the page shows.

·     Do you have very few high-quality incoming links?

·     Do you have too many bad quality backlinks?

·     Your page does not contain a description text, rich text?

·     Are you filling keywords in your text?

·     Link to independent websites?

·     Do you have too many ads about twice?

·     Have you found affiliate links on each page of your site and text on other sites?

·     Do you have broken links and missing images on the page?

However, to identify and solve problems.

Get the wrong page from Google, and your site might be selected for review guide to optimizing your site as if you were to get a day's review from a reviewer's spam website.

I think the key to a successful campaign is to convince Google that your page is more relevant to a particular search term. To do this, get a good text content, keyword and get the quality of the links on this page.

It is much easier these days say that actually!

The next time you develop a page, consider what looks like spam, it is likely spam at Google. Ask yourself which pages of your site are really necessary. What links are needed? Which site pages appear in the architecture of the site? Which pages do you know?

You can, but be careful, a website to help in various ways (by ensuring that your page titles and meta tags are unique including). The obvious proof of the "scope change" is dangerous.

I used simple SEO techniques and those that can be determined in some way. I never wanted to be competitive; I always wanted at least some of the reasons to understand why for this key phrase page a small ad. I am trying to create a good user experience for people and search engines. If you make the text content of high quality, relevant and appropriate for these two target groups, you are more likely to find success in the organic search results and you may not need to get into the technical side of things as the user guide and search URL.

To win the competition in an industry where it is difficult to gain the quality of the links you need to be more "technical" sometimes - and in some industries - traditionally you will need 100% black hat to also get in 100 first Competition results transaction research.

There are no fixed rules for the long-term success of the rankings, except for the development of high-quality sites with high-quality content and quality of links pointing to them. More you have domain authority about you in the text. The goal is to build a satisfying website and build an authority!

It is necessary to mix and learn from the experience. Make mistakes and learn from them to watch. I found that being punished is a very good way to learn what not to do.

Remember that there are exceptions to almost every rule, and in a landscape, still swaying, and you probably have little chance of accurately determining why you will rank in today's search engines. I've been doing this for over 15 years and I've been trying to understand Google, learn more, and learn from others' experiences every day.

It is important not to possess the detail granular classification with little return on investment if you really have time to do it! THERE IS SOMETHING MORE to spend this time.

It is generally good backlinks or large content.

Foundations

The foundations of successful optimization while not refined much changed over the years, although Google seems better than sites with some signs of reputation to reward and content and ease of use.

Google is not on the pay legitimate effort - despite what some claim. If that were the case, I would be a black hat full-time. So everyone tried to rank on Google.

Most small businesses do not need advanced strategies because their direct competition either does not use this tactic.

I took a medium-sized company to the top of Google has recently done very competitive terms, but nothing to do but to ensure page titles have been optimized, the text of the home page has been rewritten, one or two links earned by trustworthy sites.

This site was a few years ago a clean record on Google, and a few of organic links already trusted websites.

This area had the authority and the ability to rank for a few precious words, and all we had to do made some changes to the page to improve the depth and content website from home, Performance and adjust the page title.

There was duplicate content I needed to sort and some late canonization of content to meet, but none of the actions I would have implemented would have advanced.

Many companies can get more visitor conversion Google simply following the basic concepts and best practices:

1. Always make sure that each page of at least one other page is linked

2. Link to important sites frequently

3. Link not only to your navigation but the rich-text links, keywords into the text content - keep it natural and visitors

4. Try to keep each page element and make the content as unique as possible

5. Create a website for visitors to get visitors and you can hardly convert anything into actual sales too

6.  Create a keyword content on the site

7. Look at the pages you connect to and from the page, but to the link.

8. Go to find sites on relatively reliable websites to try to get anchor text input links

9. Observation of Trends, Show Statistics

10. Reduce duplicate content or duplicate

11.Bend a rule or two without breaking it and you will probably be good

Once this is complete, it's time to ... more and better content to your site and more people tell you if you want more love from Google.

OK, so you may need to implement the 301 odd, but again, it's just advanced.

I saw SEO Marketing simple technical function for years.

It is better to simply do things better and faster than to be concerned about some advanced techniques as you read on some blogs I think - it is more productive, profitable for business and safer for most.

Real Google Friendly Site

Real Google Friendly Site 

Travel Tips

Our guidelines for webmasters provide general design guidelines, technical and quality. Here are some more detailed suggestions for a Google-friendly website.

Give visitors the information they want

Provide quality content on your pages, especially your homepage. This is the most important thing to do. If your pages contain useful information, your content will attract lots of visitors and webmasters to link to your site. When you create a useful, informative website, write pages that clearly and accurately describe your topic. Think of the words users would write your pages and include those words on your site.

Make sure to link other sites to sell

The links help our crawlers find your site and give your site a greater visibility in the search results. When search results deliver, Google uses sophisticated techniques to fit text fit for each search relevant and relevant pages to be displayed. Google interprets a link from page A to page B as a vote from page A for page B. Pages cast "important" weight more and help to make other "important" pages.

Note that our algorithms can distinguish natural links from unnatural links. Natural links to your website as part of the dynamic nature of the web when other websites develop the content of your site and think it would be useful to your visitors. Unnatural links to your site are solely for the purpose of your most popular search engines website. Some of these types of links (such as link programs and doorway pages) are covered in our Webmaster Guidelines.

Only natural links are useful for indexing and ranking your site.

Make your website easily accessible

Create your website with a logical link structure. Each page should be accessible from at least one static text link.

Use a text browser such as Lynx to search your site. Most spiders see their website as Lynx. If functions such as JavaScript, cookies, session IDs, frames, DHTML, or Macromedia Flash prevent you from having to view your entire website in a text browser, spiders will have trouble analyzing it.

What you should avoid

Do not fill your page with lists of keywords, try to "hide" the pages or insert the pages "only on the crawler." If your website contains pages, links or text that you do not want visitors to see, Google keeps these links and these sites are misleading and may be ignoring your site.

Do not feel compelled to purchase a search engine optimization service. Some companies claim to "guarantee" high ranking of your website in the search results of Google. Legitimate consultants improve the flow and content of your site, others use misleading tactics in an attempt to deceive the search engines. Be careful; If your domain is associated with one of these deceptive services, it can be banned in our index.

Do not use image names to display content or important links. Our tracker does not recognize text included in graphics. Use ALT attributes if your content and keywords on your page cannot be formatted in regular HTML.

Do not create multiple copies of a page under different URLs. Many sites offer text versions or printable versions of the pages that contain the same content as the graphically demanding pages. If your site has identical content that can be accessed through different URLs, there are several ways to display the canonical (preferred) version of a page. 

More information on canonization.

Meanwhile, a Google Friendly website should build a website for the Googlebot could properly classify and scratch.

When I think of "Google friendly" these days - I believe a Google site will be the first when it is popular and accessible enough and does not feel as a * stone and without apparent reason, 1 day, though I Google SEO Starter Guide On the map... just because Google has found something they do not like - or have they classified my site as a junk one day.

It's not just the original content, but the function of your website provides visitors with Google, and it's your business plan.

I am now building sites with the following in mind....

·  Do not be a Google site is not sorted -
    What Google ranks your site like - is perhaps the number 1 Google, ranking factor is not often talked about - if Google determines that algorithmic or finally, manually. That means - whether a merchant, a subsidiary, a contact or PAGE DOOR, SPAM or VITAL to a particular search - what do you think Google from your site? Your site is better than those who are now in the top ten of Google? Or just the same? Ask why bothers Google ranks your site if it is exactly the same, why not rather because it is the same... How can you do differently? Best.

·  Think someday your website will need to pass a manual review of Google - the best rank you get, or more traffic you get, the more likely it is being investigated. I know that Google is at least the same classes useful pages as spammy, according to the filtered documents. If you want a website to have a high ranking in Google, it is better to "do" something other than a simple link to another site because of a paid commission. To know that in order to be successful, you need to help your site, a visitor that Google will send to you - and a useful website is not just a website, with a commercial intent to make a Google visitor to another site to Send - or "affiliate slim" as a Google class.

·  Consider how Google's algorithm and can manually determine the commercial purpose of your site - think of the signs that a real small business website is different from a website created with links visitors to another site to send affiliate to Each side, for example; Or ads on your website, through the flap, etc., can be a clear indicator for the respective business - where Google has a copied algorithm. Google will not thank you for publishing a number of similar products and double the content of your website. We expect that for every page you want to do on Google or invest the original content will create something not to publish on other sites.

·  Make sure Google knows that your website is the source of all content it generates (for example, by simply clicking on Google via XML or RSS). I also dare to confirm the use of Google+ ... This kind of thing will become more important throughout the year

· Understand and accept why Google's ranking your competition over you: they are:

o The more relevant and popular,

o More relevant and respectable, or

o Manage backlinks better than you.

o Spamming

·  Understand that everyone through Google falls into these categories and formulate their own strategy to compete - on Google leaving action on your behalf is most likely not happen.

·    Be "relevant" is reduced to keywords and key phrases - in domain names, URLs, subtitles, the number of times they are repeated in the text of the page, the text in the ALT tags image, richness and marking the page in Question. If you rely on manipulating hidden items on a page well on Google, you'll probably run anti-spam filters. If you are "hidden" in the side elements, take care of you to be proud that your ranking is improving.

·   SEO GOOD Bases for years have not changed -

although the effectiveness of certain elements has certainly been reduced or changed in the way of utility - you still need to focus on building a simple website, using the simple SEO best practices - do the little things do not sweat, While all the time, pay attention to the important things - many unique SECURITIES PAGE and much new content ORIGINAL. Understand how Google sees your website. ESS, like Google, with (for example) screaming Frog SEO spider and correct invalid links or things that result in server errors (500), broken links (400+) and unnecessaries (300+) redirects. Any page you want to publish Google a header message OK 200.

Shaun Anderson ... and that's it now.

This is a complex issue, as I said at the very beginning of this article.

I wish you a free SEO tutorial DIY enjoyed for beginners. as follows:

Guidelines for Google Webmasters

You do not have to pay in the search engines, and you do not necessarily have to subordinate your site to them, but you must know their "rules" - especially the rules of Google.

Note; This includes rules can change. These rules are official advice to Google Webmaster and Google actually suppresses the techniques of "poor quality" that will affect its ranking in 2017.

The following is a list of the most important pages of the Google Webmaster and Links Guidelines 

ref: https://support.google.com/webmasters/answer/40349?hl=en

Chase the Algorithm, Beware of pseudo

Chase the Algorithm

There is no magic solution, and it's no secret formula to reach the number 1 ranking in Google quickly in any competition without spam Google.

Legitimate earned a high position in the search engines takes a lot of hard work.

There are tricks and less about the tactics used by some better than others to fight against Google Panda, for example, but there are no big secrets (no "white hat" secrets anyway). This is not a wise strategy, however, and creative solutions found opportunities to be discovered by research niche. If Google sees a strategy the results ... it will generally be "with guidelines" and something that can be punished for - so beware in the latest fashion, jumping.  The biggest advantage that each vendor has on the other is the experience and the resources. Do you know what is not and hurts your site, which is often more valuable than knowing what to give an impulse of short duration? Going to the top of Google is a relatively easy process. One that is constantly evolving. Professional SEO is more a collection of skills, methods, and techniques. It is more a way of doing things, a spell of a magnitude.

After more than a decade of practice and the use of real campaigns, I always try to bring it a cost-effective process to its simplest and most.

I think it's easy to do things.

Good text, simple navigation structure, quality links. To be relevant and reputable takes time, effort and happiness, just like everything in the real world, and that is the way Google likes it.

If a company promises a guaranteed ranking and has a strategy in the bombardment, pay attention.

I would check it does not violate the Google policies.

Should we continue the algorithm?

Search Engine

You may not be surprised to learn that I was a little obsessed with the Google algorithm last year. While many SEO and business owners share that obsession, have other issues like, "Why not stop Google chasing and focusing on" real "marketing?" It's a good question and I think that's fair.The algorithm is an essential part A well-rounded online marketing campaign in 2013.

The companies remain at risk

In the last two years, the day of Panda and Penguin updates have hit hard. For some people, they beat very real and personal way. I've seen small entrepreneurs lose everything, including their homes. I'm not here to judge Google - I understand your reasoning and also some support from him. Perhaps more than that, I am trying to be realistic about the goals and motivations of Google. When I choose a site, however, I was in the trenches with small companies to give too long now. If the information, you can lose everything, help to avoid, then I would like you to have this information.

Crime Defense + = Victory

It has been a great boost for the marketing content and the rest of the world #RCS ("Real Company Sh * t", as coined by Wil Reynolds). I am 100% for this movement. I believe in the marketing content and a real brand and a product that people want to develop. It is an implication, however, that we must decide one or the other - or we are glad that we market or rather pursue. For me, it is like saying that your team can only play offensive or defensive. You can have the best career statistics and go in the league, but you will overwrite if you leave the field blank when the other team has the ball.

I would like to diversify through Google, if you have 60% more of your organic Google search queries, you can lose everything. You need to think more about marketing, but you also need to protect yourself. If #RCS is your offense, then understanding the algorithm is your defense. You can have both.

People want to know clearly 

When we began to build the history of the algorithm, it was honest out of curiosity more than anything else. I knew people who would be interested, but I was surprised by the answer. Here is a graph (unique page views) for 2012 to the end of October:

Note that the site was launched in 2011. The first peak was Penguin, but the interest and traffic have not just stopped - they have increased. The site has been exceeded the mark by a page of 250K in October and continues to grow stronger. We are in the pursuit of the algorithm of every piece of data I have said you want to us.

The big questions picture

Do you know how we traditionally measure to update the algorithms? We use a metric panic called aggregate. If enough webmasters wake up, you will see their ranking changes and panic, we know that it probably had an update. Unfortunately, this is not really a joke.

I find that the most difficult problem in research is probably "what is normal? - If we can not understand what a normal day, we will never be able to identify an unusual day.The research is a very dynamic environment, The separation of the algorithm certain actions (eg penalties and filters), competitive changes, our own SEO efforts and seasonality is incredibly difficult.The more we know the algorithm, the better we can understand how our own data in the big picture fit.

Speculation is the order of the day

It's wrong, the algorithm continues, and we see it every day. The wrong way is, something has changed, panic to notice, and start building a bunker, while chirping like Google to collect your kidneys while you sleep when you leave a hangout + Google open. In each series, we have all our favorite theories, but they are rarely tested. I would like us to see the continuation of the algorithm in the pursuit, and that is methodical to collect data and ask questions that can be answered with the data.

 Transparency is the new black

Transparency is in fashion, and Google publishes a lot of information to the public in 2012 Tweets about the impact of the application on their monthly benchmarks search quality. Although I believe that these public statements are Google in real-time and trouble, and I do not think they intentionally deceive us, I think we need to be careful as we look to take these "gifts". Monthly highlights are full of information, but in the form of statements such as:

# 84394. ["Quality of the page" of the project] This version helped you find more quality content from reliable sources.

We know this update is particularly important because it has an identification number and a code name. Unfortunately, it can basically translate this:

# 90210 [Project "Turkey Giblets"] We have done better things.

... And you would have learned as much as you did with the original. I do not criticize Google's intention because I honestly do not know what its purpose. But I'm worried. I am afraid that we are so happy to dig this information we have to stop our own data. If you want to play the wizard, this is your business. I would stay the curtain.

Google is also controlling

It's a little out there and goes far beyond SEO. Depending on who you ask, Google can control 80% of the search engine market. The research is not just a new pizzeria to find or even find customers for your business. Research is our gateway to the greatest archive of human knowledge we have ever had - the Internet. No social page accepts a complete exploration of the web. Only the major search engines and Google can get 4 out of 5 this search. Google will make the configuration at present the way we work, how to get on the road to play and even thinking, and $ 40 billion a year more. I am not a conspiracy theorist, but I think that we have to fight for all the transparency we can get. There is too much at stake when we leave the algorithm in a black box.

Be careful there

There is a fine line between healthy skepticism and paranoia. I hope that the lessons learned by some of us by tracking the algorithm can get you a little better at night and do the work you need to do. If you see me at a conference and say, "I kept the algorithm chasing and my business grew!", I will "Congratulations!" Say and they buy him a beer. Until then, keep your eyes open and we will continue to do what we do.

Algorithm Beware of pseudo

Pseudoscience is a statement, a belief or practice that is considered a science, but that is neither hurt correct scientific methodology ...

Beware of people having fun with science to try. This is not a science when Google controls "laws" and change at will.

You see, I always thought about optimization was:

·     Looking at the Google rankings overnight,

·     Search for a keyword

·     Explanations on the performance evaluation of your pages and others (if not in a controlled environment)

·     Put the relevant and appropriate words that you want to rank on the pages

·     Put words in the links to the pages you want to rank for

·     Understand what you put in your title, it's what you rank better

·     How to get other sites links that show you

·     Get real quality that will last from sites that are reliable enough

·     Publication of much, much more content

·     Focus on the long tail of the search!

·     Understand that it is time to take all these contests to beat

·     I have always hoped to get a compromised website:

·     Always have too many links with the same anchor text that  points to a page

·     Keywords fill a page

     Also, try to manipulate Google on a website

·     Creating a "frustrating user experience."

·     Go to Algorithm

·     Get links that you should not have

·     Links to buy

Not that all is punished automatically all the time.

I've always believed that I did not understand mathematics or science from Google that many, want to understand what the Google engineers want.

The biggest challenge today is to get websites to trust you, but the rewards are worth it.

To do this, you might want to invest in a marketable salary, or compelling advantages party (which is to pay for links is not just that someone else can pay for more). Purchasing links to improve the rankings of work, but this is probably the construction technique of the most hated link when it comes to the Google spam team.

I was very curious about the science of optimization, I studied what I could, but it gave me a little dissatisfied. I learned that building relationships, creating a lot of decent content and learning how to monetize these content better (without substantial interruption, Google TOS) would have been the most useful use of my time.

Better and faster to do everything that would be good.

There are many problems with blogs, including myself.

Disinformation is obvious. Rare results are not conclusive or applications are 100% correct. Even if you think that a theory contains water at a certain level. I'm trying to update the old messages with new information if I think the page is only meaningful, with accurate data.

Keep in mind that most of what you read or how Google is working on a third opinion, and how in any other area of knowledge, the "facts" can change to a better understanding in time or with a different perspective.

https://moz.com/blog/should-we-chase-the-algorithm

http://www.danacommunications.com/chasing-the-google-algorithm

http://icon-marketing.com/blog/chasing-the-algorithm

Duplicate Content Penalty

What is duplicate content and Why you have to avoid using it

Webmasters often falsely penalize for duplicate content, which is a natural part of the web landscape, especially at a time Google says there is no penalty for duplicate content.

The reality in 2017 is that if Google grades your content as a duplicate content THIN, then you have a very serious problem that violates the web site's performance and recommendations from Google to "clean up" this "violation".

Duplicate content generally refers to contain content blocks within or between domains that correspond to the completely different content or are substantially similar. Above all, this is not deceptive origin ...

It is very important to understand that if in 2017, as a webmaster, you re-publish articles, press releases, news and product descriptions found on other sites so that your pages will certainly have trouble gaining Google's SERP pages).

Google does not like to use the word "punishment", but when the whole site is re-published content, Google does not classify.

If you have a multi-site sales strategy of the same products - you are likely to blow your long-term traffic, rather than dominate a niche as before, be able to do so.

All this is because the search engine works with duplicate content found on other sites and experience that Google wants to provide its users and competitors.

Confuse duplicate content on a website, and it might seem a shame to google as the end result is the same; It is possible that important pages that have been classified are not reassigned and the new content is quickly not recognized.

Your site could even get a "manual action" to finish the content. The worst case scenario for your site is taken by Google Panda's algorithm.

A good rule is; do not expect to find the content found on other trustworthy sites and expect to rank high on Google rank not even when all you use to create automatically generated pages without added value.

Tip: Do not repeat the text, not even yours, on too many pages on your web page.

Read more:

·     Which pages of your website violate your ranking?

·     Classification algorithm change causes drop

·     Google Duplicate Content Tips

Duplicate ads on Google

Internal Links and Corresponding Pages

Internal Links and Corresponding Pages

I can connect the internal pages relevant to your content if needed.

I reveal irrelevant or primarily through links in text content and sub menus and pages between the system's trust which are relevant to each other in context.

I care a perfect silo technology and I do not care if I need to join another class because I believe that the dynamics that announce many in the size of the pages are minimal, I usually manage.

I'm not obsessed with the website architecture, as much as in the past ... But I always make sure that my pages I want to be indexed in an exploration of the home page, and I always insist on the importance one's Pages that link when needed. I always try to get the most important specific anchor text to show on the page of internal links - but I avoid misuse of internal and avoid open manipulative internal links that are not grammatically correct, by example.

There is no established method that I found on any site outside linked to related internal pages often without exaggeration and appropriate to work.

What are the links to the SERP websites?

If Google knows enough history or relationships a website (or website), it sometimes shows what site links are called (or mega-site links) in the URL of the site.

This leads to a search in the SERP fragment improved.

This is usually activated when Google suggests that this is the place they are looking for, depending on the search terms used.

Site links are often reserved for navigation requirements with one with a strong brand, a brand name or a company name, for example, or the address of the site.

I followed the evolution of Google Site links in organic search results over the years and I based on a number of selected factors.

How to get links to Google sites?

The pages that appear on the links pages are often popular sites on your site, in terms of internal or external links, or the user experience, or even the latest news published on your blog.

Google likes that much to mix, perhaps provide some variety, and probably the results will minimize manipulation to minimize or prevent.

Sometimes there are pages that allow me to scratch the head, why Google selected a particular page is displayed.

If you have no links to websites, you have a little patience and focus on other areas of your web marketing, such as adding content, maintaining public relations or social activities centered website.

Google will provide links to sites with specific conditions; Once Google expects your site to be the target that the user wants.

This could be a week or several months, but the more popular the site, the more likely that Google will catch up quickly.

Site links cannot be enabled or disabled, even if you can control to a certain extent that the pages are selected as Google Site links. You can do the research console AKA search.

Links to related sites

In terms of best practices on page SEO, we usually link to other sites of relevant quality on other sites where this is possible and man is precious.

I do not link to other websites that are on the main page. I would like the page rank on the main page to be shared only with my internal pages. I hate it either to go to other sites on the sides of my class, for the same reason.

I connect to other relevant sites (deep link if possible) from individual pages and me often, usually. I do not care about fairness link or flight PR because I control on a page for page level.

This is working for me; it allows me to link with other sites I have to share to ensure that it is not at the expense of the pages of my field. It can help get myself in a "neighborhood" of relevant websites, especially when some of them begin to connect to my site.

Links to other sites, especially with a blog, also helps other people to say that in your content might be interested that your page is "here." Try it out.

You will not abuse the anchor text, but I will be ruthless and usually try to connect with keywords to a website that these bloggers/website owners will appreciate.

The document recently filtered quality guidelines clearly shows users how to identify useful or useful options for your EXTRA NAVIGATION, whether you connect to other internal pages or other pages.