Continued development of SEO

Continued development of SEO

The "keyword is not provided" incident is another example of Google HARDER in the organic search results ranking - a change to "users" that seems to have the greatest impact on "marketing" outside the Google ecosystem - yes - the search engine optimizer.

Now, the consultants should focus on the page (summary, I know), rather than focusing on keywords only when optimizing a web page for Google. Today, there are many tools from third-party providers that help in search keywords, but most of us do not have the kind of keywords that we have access to earlier.

Comes to your text content on the pages and keywords in external and internal links right keyword research is important because finally get a website to the top of Google. Overall, Google uses these signals to determine where the file is when it is ever categorized.

There is no magic ball on this.

At any time, your website is likely to provide the influence of an algorithmic filter (eg Google Panda and Google Penguin) designed to keep spam sites under control and provide relevant results and high quality to the human visitor.

One filter can be to keep one page in the SERPs while another filter is pushing another page. They may have bad content, but excellent great content, but a very bad tech inbound links, or vice versa. They can technical organization.

Try to determine the reasons why Google does not "calculate" a higher specific page, the competition; The answer is usually on the page or the backlinks on the page shows.

·     Do you have very few high-quality incoming links?

·     Do you have too many bad quality backlinks?

·     Your page does not contain a description text, rich text?

·     Are you filling keywords in your text?

·     Link to independent websites?

·     Do you have too many ads about twice?

·     Have you found affiliate links on each page of your site and text on other sites?

·     Do you have broken links and missing images on the page?

However, to identify and solve problems.

Get the wrong page from Google, and your site might be selected for review guide to optimizing your site as if you were to get a day's review from a reviewer's spam website.

I think the key to a successful campaign is to convince Google that your page is more relevant to a particular search term. To do this, get a good text content, keyword and get the quality of the links on this page.

It is much easier these days say that actually!

The next time you develop a page, consider what looks like spam, it is likely spam at Google. Ask yourself which pages of your site are really necessary. What links are needed? Which site pages appear in the architecture of the site? Which pages do you know?

You can, but be careful, a website to help in various ways (by ensuring that your page titles and meta tags are unique including). The obvious proof of the "scope change" is dangerous.

I used simple SEO techniques and those that can be determined in some way. I never wanted to be competitive; I always wanted at least some of the reasons to understand why for this key phrase page a small ad. I am trying to create a good user experience for people and search engines. If you make the text content of high quality, relevant and appropriate for these two target groups, you are more likely to find success in the organic search results and you may not need to get into the technical side of things as the user guide and search URL.

To win the competition in an industry where it is difficult to gain the quality of the links you need to be more "technical" sometimes - and in some industries - traditionally you will need 100% black hat to also get in 100 first Competition results transaction research.

There are no fixed rules for the long-term success of the rankings, except for the development of high-quality sites with high-quality content and quality of links pointing to them. More you have domain authority about you in the text. The goal is to build a satisfying website and build an authority!

It is necessary to mix and learn from the experience. Make mistakes and learn from them to watch. I found that being punished is a very good way to learn what not to do.

Remember that there are exceptions to almost every rule, and in a landscape, still swaying, and you probably have little chance of accurately determining why you will rank in today's search engines. I've been doing this for over 15 years and I've been trying to understand Google, learn more, and learn from others' experiences every day.

It is important not to possess the detail granular classification with little return on investment if you really have time to do it! THERE IS SOMETHING MORE to spend this time.

It is generally good backlinks or large content.

Foundations

The foundations of successful optimization while not refined much changed over the years, although Google seems better than sites with some signs of reputation to reward and content and ease of use.

Google is not on the pay legitimate effort - despite what some claim. If that were the case, I would be a black hat full-time. So everyone tried to rank on Google.

Most small businesses do not need advanced strategies because their direct competition either does not use this tactic.

I took a medium-sized company to the top of Google has recently done very competitive terms, but nothing to do but to ensure page titles have been optimized, the text of the home page has been rewritten, one or two links earned by trustworthy sites.

This site was a few years ago a clean record on Google, and a few of organic links already trusted websites.

This area had the authority and the ability to rank for a few precious words, and all we had to do made some changes to the page to improve the depth and content website from home, Performance and adjust the page title.

There was duplicate content I needed to sort and some late canonization of content to meet, but none of the actions I would have implemented would have advanced.

Many companies can get more visitor conversion Google simply following the basic concepts and best practices:

1. Always make sure that each page of at least one other page is linked

2. Link to important sites frequently

3. Link not only to your navigation but the rich-text links, keywords into the text content - keep it natural and visitors

4. Try to keep each page element and make the content as unique as possible

5. Create a website for visitors to get visitors and you can hardly convert anything into actual sales too

6.  Create a keyword content on the site

7. Look at the pages you connect to and from the page, but to the link.

8. Go to find sites on relatively reliable websites to try to get anchor text input links

9. Observation of Trends, Show Statistics

10. Reduce duplicate content or duplicate

11.Bend a rule or two without breaking it and you will probably be good

Once this is complete, it's time to ... more and better content to your site and more people tell you if you want more love from Google.

OK, so you may need to implement the 301 odd, but again, it's just advanced.

I saw SEO Marketing simple technical function for years.

It is better to simply do things better and faster than to be concerned about some advanced techniques as you read on some blogs I think - it is more productive, profitable for business and safer for most.

Create Doorway Pages In SEO

Doorway Pages In SEO

Google announced that it intends to target sites in the next major update. The definition of a portal page is sure to develop in the coming years - and this will begin shortly.

The last time, Google announced that they would be behind the doors and doors in 2015.

Example: In the pictures below (from 2011), all pages of the site appeared to be hit for anything, with a penalty -50 +.

First - the Google rankings fueled for the most important items ...

 Which led to an apocalypse of course ...

... And got a nice email from Google WMT:

"Google Webmaster Tools Announcing the Recognized Pages on XXXX XXXX - Dear website operator or webmaster of XXXX XXXX, we discovered that some of the pages of your site may be techniques that are designed for webmasters outside Google's policies. In particular, your website may have what we consider to be entry pages - the cookie groups or poor quality pages. These pages are often of little value to users and are often optimized for single words or phrases to channel users to a single site. We believe that the landing pages often create a frustrating user experience, and we encourage you to correct or delete pages that violate our quality guidelines. Once you have made these changes, please submit your re-review of the website in the search results of Google. If you have questions about how to fix this issue, visit our help forum for webmasters to get help. Sincerely, the team of the quality of Google search.

What are the entrance pages?

Incoming pages are often large amounts of poor quality pages, on which each page is optimized for a particular keyword or phrase. In many cases, the initial pages are written for a particular set to classify and then funnel users to a single destination. Gateway pages are web pages created for search engine spamming, ie the index of a search engine to send by sending the results for certain phrases insert visitors to another page. They are also known as bridge page name, portal pages, jump pages, gateway pages, login pages, and other names. Pages of entry that visitors without their knowledge use a form of obfuscation use. Whether implemented in many areas or in a domain, tend to thwart doorway pages users and violate our guidelines for webmasters. Google's goal is to give our users the most valuable and relevant search results. Thus, frowning on practices that are designed to manipulate search engines and users of the cause by being selected in places other than the ones that direct them and provide content solely for the benefit of search engines. Google may take over bridges Websites and other sites that use this misleading practice, including removing those pages from the Google Index. If your site has been removed from our search results, please refer to our Webmaster Guidelines for more information. After you have made the changes and your website no longer violates our policies, submit your site for re-review.

At the time (2011), not immediately ranked pages on the pages in question, the doorway pages affected. Obviously, the definition of Google doors changes over time.

When I looked at the Google Webmaster forums, there are many people who ask questions about how to fix this at the moment - and as usual - it seems a bit of a Grauzone with lots of theories ... .. And some of the aid in Google forum is clearly questionable.

Many people do not realize they build what Google classes as input pages ... ..and that is significant ... ..what they intend to do with the traffic Google sends itself to be a ranking factor, not too Is often mentioned.

You probably do not want to register for GWT if you have several sites that have many pages covered.

Here's what Google has recently said about this update algorithm:

The doors are websites or pages created according to specific search queries. They are bad for users because they can lead to many similar pages in user search results, with each result ultimately leading the user to essentially the same destination. You can also get users on intermediate pages that are not as useful as the final destination.

... With examples of doors listed as follows:

·     Several domain names or the sites to have specific regions or cities targeted to send users to a page

·     Generated pages the visitors in the real useful or relevant part of your (your) location to beautify (n)

·     Essentially similar to those that are closer to research results, the hierarchy and exploitable pages clearly defined

Google also said recently:

Here are some questions about the pages, which could be considered as entrance pages:

·     The purpose to optimize search engines and visitors is to integrate it into the useful part of your site or to be a part of the user experience of your site?

·     Are the pages, classified in general terms, but the content presented on the page, is it very specific?

·     Do you duplicate pages of useful aggregations of items (sites, products, etc.) that exist on the site to capture more search traffic?

·     Are these sites made just to attract affiliate traffic and send users without creating unambiguous value in their content and functionality?

·     These pages does it give as an "island"? Are they difficult or impossible to navigate elsewhere on your site? Are there any pages on other pages of the site or the network of websites created for search engine links?

What is Best for SEO? PHP Vs ASP

What is Best for SEO? PHP Vs ASP

Google does not care about it. Although it is converted as a document compatible with the browser, it seems that Google can read these days.

I draw it PHP these days also with flat documents because it is easier to add the server-side code in this document if I want to add some kind of feature on the site.

W3C Valid HTML / CSS Help Rank?

Above - A Google video confirms that the advice I shared for the first time in 2008.

Is Google, a page higher due to valid code counts? The short answer is no, although I tested it on a small test with different results.

Google does not care if your page is valid HTML and CSS valid. This is clear: check the top ten results on Google and you'll probably see that most contain HTML or CSS invalid. I like to create barrier-free websites, but they are a little difficult to handle if you have multiple authors or developers on a website.

If your site is so badly designed with much bad code is also Google and browsers cannot read it, then you have a problem.

Whenever possible, when launching a new website, the requirement of at least the minimum compliance with site accessibility (there are three priority levels to respect) and HTML validate and target CSS. In fact, it is the law in some countries, even if you do not know, and some work in the preservation of your skill set.

Valid HTML and CSS are a pillar of good website optimization practices, not necessarily part of the optimal professional search engine. It is a form of optimization that does not punish Google.

Add-on - always follow W3C recommendations, aim to provide a better user experience;

Hypertext links. Use text that makes sense when read from the context. W3C Accessibility Top 10 Tips

Real Google Friendly Site

Real Google Friendly Site 

Travel Tips

Our guidelines for webmasters provide general design guidelines, technical and quality. Here are some more detailed suggestions for a Google-friendly website.

Give visitors the information they want

Provide quality content on your pages, especially your homepage. This is the most important thing to do. If your pages contain useful information, your content will attract lots of visitors and webmasters to link to your site. When you create a useful, informative website, write pages that clearly and accurately describe your topic. Think of the words users would write your pages and include those words on your site.

Make sure to link other sites to sell

The links help our crawlers find your site and give your site a greater visibility in the search results. When search results deliver, Google uses sophisticated techniques to fit text fit for each search relevant and relevant pages to be displayed. Google interprets a link from page A to page B as a vote from page A for page B. Pages cast "important" weight more and help to make other "important" pages.

Note that our algorithms can distinguish natural links from unnatural links. Natural links to your website as part of the dynamic nature of the web when other websites develop the content of your site and think it would be useful to your visitors. Unnatural links to your site are solely for the purpose of your most popular search engines website. Some of these types of links (such as link programs and doorway pages) are covered in our Webmaster Guidelines.

Only natural links are useful for indexing and ranking your site.

Make your website easily accessible

Create your website with a logical link structure. Each page should be accessible from at least one static text link.

Use a text browser such as Lynx to search your site. Most spiders see their website as Lynx. If functions such as JavaScript, cookies, session IDs, frames, DHTML, or Macromedia Flash prevent you from having to view your entire website in a text browser, spiders will have trouble analyzing it.

What you should avoid

Do not fill your page with lists of keywords, try to "hide" the pages or insert the pages "only on the crawler." If your website contains pages, links or text that you do not want visitors to see, Google keeps these links and these sites are misleading and may be ignoring your site.

Do not feel compelled to purchase a search engine optimization service. Some companies claim to "guarantee" high ranking of your website in the search results of Google. Legitimate consultants improve the flow and content of your site, others use misleading tactics in an attempt to deceive the search engines. Be careful; If your domain is associated with one of these deceptive services, it can be banned in our index.

Do not use image names to display content or important links. Our tracker does not recognize text included in graphics. Use ALT attributes if your content and keywords on your page cannot be formatted in regular HTML.

Do not create multiple copies of a page under different URLs. Many sites offer text versions or printable versions of the pages that contain the same content as the graphically demanding pages. If your site has identical content that can be accessed through different URLs, there are several ways to display the canonical (preferred) version of a page. 

More information on canonization.

Meanwhile, a Google Friendly website should build a website for the Googlebot could properly classify and scratch.

When I think of "Google friendly" these days - I believe a Google site will be the first when it is popular and accessible enough and does not feel as a * stone and without apparent reason, 1 day, though I Google SEO Starter Guide On the map... just because Google has found something they do not like - or have they classified my site as a junk one day.

It's not just the original content, but the function of your website provides visitors with Google, and it's your business plan.

I am now building sites with the following in mind....

·  Do not be a Google site is not sorted -
    What Google ranks your site like - is perhaps the number 1 Google, ranking factor is not often talked about - if Google determines that algorithmic or finally, manually. That means - whether a merchant, a subsidiary, a contact or PAGE DOOR, SPAM or VITAL to a particular search - what do you think Google from your site? Your site is better than those who are now in the top ten of Google? Or just the same? Ask why bothers Google ranks your site if it is exactly the same, why not rather because it is the same... How can you do differently? Best.

·  Think someday your website will need to pass a manual review of Google - the best rank you get, or more traffic you get, the more likely it is being investigated. I know that Google is at least the same classes useful pages as spammy, according to the filtered documents. If you want a website to have a high ranking in Google, it is better to "do" something other than a simple link to another site because of a paid commission. To know that in order to be successful, you need to help your site, a visitor that Google will send to you - and a useful website is not just a website, with a commercial intent to make a Google visitor to another site to Send - or "affiliate slim" as a Google class.

·  Consider how Google's algorithm and can manually determine the commercial purpose of your site - think of the signs that a real small business website is different from a website created with links visitors to another site to send affiliate to Each side, for example; Or ads on your website, through the flap, etc., can be a clear indicator for the respective business - where Google has a copied algorithm. Google will not thank you for publishing a number of similar products and double the content of your website. We expect that for every page you want to do on Google or invest the original content will create something not to publish on other sites.

·  Make sure Google knows that your website is the source of all content it generates (for example, by simply clicking on Google via XML or RSS). I also dare to confirm the use of Google+ ... This kind of thing will become more important throughout the year

· Understand and accept why Google's ranking your competition over you: they are:

o The more relevant and popular,

o More relevant and respectable, or

o Manage backlinks better than you.

o Spamming

·  Understand that everyone through Google falls into these categories and formulate their own strategy to compete - on Google leaving action on your behalf is most likely not happen.

·    Be "relevant" is reduced to keywords and key phrases - in domain names, URLs, subtitles, the number of times they are repeated in the text of the page, the text in the ALT tags image, richness and marking the page in Question. If you rely on manipulating hidden items on a page well on Google, you'll probably run anti-spam filters. If you are "hidden" in the side elements, take care of you to be proud that your ranking is improving.

·   SEO GOOD Bases for years have not changed -

although the effectiveness of certain elements has certainly been reduced or changed in the way of utility - you still need to focus on building a simple website, using the simple SEO best practices - do the little things do not sweat, While all the time, pay attention to the important things - many unique SECURITIES PAGE and much new content ORIGINAL. Understand how Google sees your website. ESS, like Google, with (for example) screaming Frog SEO spider and correct invalid links or things that result in server errors (500), broken links (400+) and unnecessaries (300+) redirects. Any page you want to publish Google a header message OK 200.

Shaun Anderson ... and that's it now.

This is a complex issue, as I said at the very beginning of this article.

I wish you a free SEO tutorial DIY enjoyed for beginners. as follows:

Guidelines for Google Webmasters

You do not have to pay in the search engines, and you do not necessarily have to subordinate your site to them, but you must know their "rules" - especially the rules of Google.

Note; This includes rules can change. These rules are official advice to Google Webmaster and Google actually suppresses the techniques of "poor quality" that will affect its ranking in 2017.

The following is a list of the most important pages of the Google Webmaster and Links Guidelines 

ref: https://support.google.com/webmasters/answer/40349?hl=en

What is Spam, What Causes a spam page?

What is spam? and Free Spam SEO

If a page is just to make money, the page is spam. GOOGLE

In both qualitative filter quality standards, we see for Google quality tester, the statement is very important - and it should be a heads up for any webmaster out there who think that they are doing a quick Google organic silver these days.

It should at least, think about the types of pages that you will spend your valuable time with.

No added value for Google users, do not expect a number.

If you are making the sole purpose of making a page today, making money with it - and especially with the free circulation of Google - you obviously do not receive the memo.

Consider this from a textbook reviewer:

.. When they reach the summit, they must be checked by a human eye that ensures the site quality. PotPieGirl

It should be remembered:

·     If a page is just to make money, the page is spam

·     If a site is just to make money, the site is spam

This is how you do it will be judged - whether it is fair or not.

IS ALL BAD NEWS?

Of course not - in some cases - the same conditions of competition.

If you think of coming to a website it will be a workload and passion,

·     Stand up

·     Be known

·     BE ACCESSIBLE

·     Add your website CONTENTS ONLY

·     GET THE CREDIT as a source of content

·     HELP USER (!) In a way, TUT FOR 100 other pages

.... Then you may find that you have built a great website and also in time - a "brand".

Google does not care about us or SEO sites - but cares to help users.

So if you help your visitors - not just through a different website - you probably do something good at least.

In this sense - I am already building affiliate sites differently.

What causes a spam page?

·   Hidden text or links: by selecting all the text on the page and scrolling down (all on the underlined text), deactivating CSS / Javascript or setting the display of the source code
·     Sneaky redirects - Redirection over multiple URLs, the rotation of the target areas with JavaScript Masking redirects and frames 100%
·     Keyword Filling - no percentage or keyword density data; It depends on the evaluators
·     PPC ads that only serve to make money, not to help users
·     Content copied/scraped and PPC ads
·     Flow with PPC displays
·     Read pages - several target pages that the whole user goes to the same goal
·     Models and other computer-generated pages created series that are copied by the content copied and/or slight variations of keywords
·     Message panes without additional page content
·     Fake pages with PPC search ads
·     False blogs with PPC ads identified by the content copied/scrapped or not sensuous
·     Thin affiliate sites, which only exist to make money checked by in another domain, image properties, the origin to another URL, the lack of original content, have various registered two domains in question
·     Pure PPC pages with little or no salary
·     Parked domains

There is more information about this announcement on SEW.

 Ref: https://en.wikipedia.org/wiki/Spamming

              http://newsletter.seoprofiler.com/newsletter712.htm
              https://en.wikipedia.org/wiki/Spamdexing

How long does it take to see results? ROI

How long does it take to see results? ROI

Some results are achieved in a few weeks, and you need to see a few strategies waiting for the benefit to see. Google wants these efforts to take time. Critics of the search engines so that Google's current rankings are a function of Google Adwords sponsored ads.

The optimization is not a fast process, and a successful campaign can be judged if not years in months. Most optimization techniques accelerate websites are found in the guidelines for the Google webmaster cautiously.

It takes the time to build quality, and it is this quality that Google wants to reward in 2017.

It takes the time to generate the data that is necessary to begin formulating a campaign and the time to implement this campaign. Progress also depends on many factors

·     What is the age of your site from the 10 best websites?

·     How many backlinks do you have to compare them?

·     How is your quality backlinks compared to yours?

·     What is the history of people between you (they have what words used to link people to your site?)

·     How is the quality of a resource on your site?

·     Has your website can attract natural backlinks (p. Ex., Have good content and excellent service) or are you completely dependent on your agency for backlinks (which is very risky in 2017)?

·     What unique content do you have?

·     Do you have to link all to you (which is risky), or do you have a "natural" reason for people to link you?

Google wants to retain the quality of the pages in their organic listings, and it takes the time to build the capacity and quality to be recognized.

It takes too long to balance your content, create high-quality backlinks, and manage unauthorized connections.

Google knows how much organic traffic is valuable, and they want to invest webmasters in sorting the sites a lot of effort.

Critics have pointed out that the higher the cost of SEO experts, Adwords will be a good look, but Adwords will only be more expensive, too. At some point, if you want to compete online, you need to build a high-quality website with a unique offer to meet the visitor back - the sooner you start, the sooner you will start seeing results.

If you are now starting and are determined to create an online brand, a content-rich website with a good user experience, Google will reward you in the organic search results.

ROI Return on Investment

Web optimization is a marketing channel like any other and there is no guarantee of success in everyone, for what obvious reasons should be. There are no guarantees on Google Adwords either, unless the cost of competition increases, of course.

That is why it is so attractive - but like any marketing - it is still a gamble.

Currently, I do not know you, your company, your website, your resources, your competition or your product. Even with all this knowledge, ROI is extremely difficult because ultimately, Google decides who's where in their results - sometimes it's the best sites, and sometimes (often) its ranking websites to break the above rules your own.

Nothing is absolutely in search engine marketing.

There are no guarantees - despite the allegations of some companies. What you do with this investment depends on many things, not least on the right track, to convert your site visitors into sales.

Each location is different.

The big branded campaigns are very, very different SEO campaigns started by small businesses that have no connection you have begun to give just one example.

It is certainly easier if the brand concerned has a lot of authority as an unlocked authority is waiting - but this is, of course, a generalization that big brands have a big brand and competition.

It all depends on the quality of the site in question and the level and quality of competition, but small businesses should probably look into their own niche, even if they are initially limited to their location.

Local SEO is always a good place for small businesses to start.