Balancing conversions with user-friendliness and user satisfaction

Balancing conversions with user-friendliness and user satisfaction

Take Popup or Pop-Under as an example:

According to the expert in usability, Jakob Nielson, 95% of visitors to the site have hated unexpected or unwanted pop-ups, especially unwanted advertising ones.

In fact, pop-ups have been consistently voted the # 1 most hated advertising technologies since they appeared for manyyears.

Accessibility The students will also agree:

·     Create a new browser window must be the user's authorization

·     New windows should not clog to the user's screen.

·     All links must be open in the same window by default. (However, you can make an exception for pages that contain a list of links, and in such cases, it is convenient to open links in a new window so that the user can easily return to the links.To give the user a prior knowledge of the links Links will open in a new window).

·     Inform the visitors that they can access via a pop-up window (with the <title> link)

·     The pop-ups do not work in all browsers.

·     They are confusing to users

·     Give the user an alternative.

It is inconvenient for the fans to increase the user-friendliness that pop-ups successfully use the subscription conversions dramatically.

Example: Test with a pop-up window

Pop-ups suck, everyone seems to agree. Here is the small test I performed on a subset of pages, an experiment to see if the pop-up work in that place will convert more visitors to customers.

I tried it when I did not blog for a few months and the traffic was very stable.

Results:

Testing Pop Up Windows Results

	Pop Up Window		Total %Change
	WK1 On	Wk2 Off
Mon	46	20	173%
Tue	48	23	109%
Wed	41	15	173%
Thu	48	23	109%
Fri	52	17	206%

There is a fair increase in email subscribers, usually in this little experience on this site. A pop-up usage appears to have an immediate effect.

I've tried it for a few months and the results of the small previous tests have been repeatedly repeated.

I have tried different models and different action prompts without popups, and they also work to some extent, but they usually last a bit longer to implement than to activate a plugin.

I really do not like pop-ups because they were an obstacle to accessibility on the web, but it's stupid any hand to rule out that works. I have not found a customer when I had that kind of result, choose accessibility through subscriptions.

I do not really use the pop-up on the days I publish on the blog, as in the other tests, he really seemed to kill as many people share a place in the social media circles.

With Google now showing an interest with interstitial, I would be nervous to use a pop-up window that covers the main reason for the visit. If Google recognizes dissatisfaction, I think it would be bad news for the assessment.

I am currently using an exit strategy pop-up which I expect that when the user sees the device, they are initially satisfied with my content they came to read. I can recommend this as a way to recommend your subscribers, because now, with a conversion rate similar to pop-up - if not better.

I think as an optimizer, it makes sense to convert the customers without using techniques that potentially have a negative impact on the Google rankings.

Do not make the transformation in the way the main reason for a visitor currently is to recognize a particular page or Google with your relative site risk always dissatisfaction and that will not help Google better RankBrain gets the development of what "really mean.